Quality Variable Printing Services

Variable printing is a form of digital printing in which elements such as text, graphics, and images are transferred from one piece of printed material to another. Each piece can be customized and personalized to suit the individual recipient. This is done using information from a database or external file, and without stopping or slowing down the printing process. Each of the printed materials will have the same basic layout, but specific parts, such as names and addresses, are personalized for each recipient.

Variable printing enables you to connect with your clients on a personal level and adds value to your correspondence. In addition to printing different names and addresses on envelopes, you can use it to personalize postcards, brochures, coupons, discount cards, reward cards, invoices, invitations, letters, and other materials that you use in your marketing campaigns. It is especially useful for direct mail marketing.

Variable Printing Options

DDP offers excellent variable printing that allows you to effortlessly change your printing materials to suit each of your recipients’ preferences and interests. We personalize each printed piece with unique information about a client, obtained from a spreadsheet or database. You can insert almost anything you know about your targets, including their names, addresses, ages, hair colors, hobbies, etc. You can also use a different background image, color, piece of artwork, and set of text for each contact. If you’d like assistance selecting a printing option from among the variety we offer, our experienced print production and graphic design experts are on standby to help you choose the option that effectively targets your desired audience and aligns with your strategies.

In addition to providing super-fast, high-quality printing services, we offer additional finishing options that will enhance the look of your variable printing materials, such as:

• Die Cutting
• Foil Stamping
• Assembly
• Bindery
• Mounting
• Laminating
• Embossing
• Spot UV
• Raised Ink
• Raised Text

Get Exceptional Variable Printing at DDP

At DDP, we combine the latest printing technology with the client’s data—retrieved from past invoices, CRM, prospect lists, rented lists, and other data collection methods—to deliver customized variable printing. Our years of marketing and variable data printing experience allow us to personalize your marketing pieces with offers and messages that appeal directly to each of your clients or contacts. We can provide short-run digital printing as well as large run variable printing for all your modern marketing campaigns at affordable printing prices, and we offer quick turnaround printing, with delivery nationwide.