Thought Leadership Collateral Piece Printing

Today, original content creation is the driving force behind many successful brands. The content surrounding these brands is hyper-focused on implementing effective content marketing strategies that propel prospective customers and clients into the decision-making phase of the proverbial buyer journey. Whether the prospective customers or clients are in the discovery, consideration, or decision phase, lasting and impactful content ultimately drives sales. When used effectively, thought leadership collateral pieces are powerful tools and can become the best part of your marketing strategy by generating leads, converting leads, and, of course, building brand awareness. Whether your thought leadership collaterals are in the form of white papers, infographics, articles, trade magazines, data sheets, newsletters, trend reports, feature guides, case studies, pricing studies, salary studies, market research studies, books, user/buyer benefits calculator snapshots, competitive diagnostic assessments, or something else, these pieces can help you achieve your business goals and will serve as powerful tools that you can use throughout every stage of your brand’s development.

Marketing-minded leaders consider thought leadership to be more than an afterthought. Not only are the buyers’ awareness, interests, situations, and actions (purchase, post-purchase, repurchase) taken into account on the front end, but experienced content marketers also plan the format and distribution of all their content marketing pieces. Although emailing, blog posts, website posts, clickbait, listicles, and other online marketing techniques and communication tools may seem like a provocative “go-viral” approach toward sharing and distributing your thought leadership pieces, leading marketing experts know that posting content online or employing viral strategies alone leads to only marginal content marketing results. Having something profound to communicate and producing it well in printed hard-copy format can reach the desired audiences and create resonance of your business and brand. Using quality printed hard-copy thought leadership pieces as part of either a multi-media campaign (online and print) or a standalone distribution channel can help you effectively reach your desired audience and establish your brand reputation as a passionate, talented, and experienced leader in your field or industry.

Putting your content into hard-copy format provides many long-lasting benefits and creates readily available reference sources that your leaders and sales representatives can use to spark conversations and build engagement with prospective customers and clients.

Thought Leadership Piece Printing Options

DDP is an industry-leading communication solutions and print strategies company that partners with professional service firms and an array of brands to build thought leaders’ presence in their respective industries. We offer various printing options that ensure your comprehensive thought leadership pieces are well-presented. This, in turn, will ensure that your thought leadership pieces are well-received and will establish your business or your brand as an authority on topics related to its practice or industry. You can choose from a wide range of paper stocks, sizes, and colors, as well as finishing options such as embossing, die-cutting, foiling, and more. We can print your existing artwork or files, or our graphic designers can create a suitable design that aligns with your brand. Also, our highly experienced print production experts will work with you in selecting the printing options that will share your content with your audience in an attractive and engaging manner.