Toys "R" Us. Nine West. Radio Shack. The Limited. We all know the names, yet we don’t see them around anymore. That’s because all these stores have closed their brick-and-mortar locations or disappeared entirely. Other larger retail brands are also struggling to connect with shoppers offline. As a result, they have – or are expected – to downsize. The reason for these challenges is not difficult to understand.
Marketing any business is about identity, appealing to and utilizing the behaviors of one’s target audience. Although every audience is different, and while the most effective marketing activities may vary from business to business, people today share one common behavior: they live double lives. Online AND the other, offline. Some retailers struggle to break free from tradition. They fail to effectively combine their offline and online marketing strategies. As a result, their business will eventually suffer.
We must ALL accept the new reality: Offline AND online marketing tools are two sides of the same coin. You have to correctly approach each side.
At DDP, we use our years of hands-on experience to combine your online and offline marketing campaigns, helping your business thrive by building bridges between the two. How? Through the use of carefully crafted offline marketing tactics that will drive traffic to your retail stores and raise online revenues. We’ll help you achieve this through any or all of the following: street signs stating your social media handle; direct mail solutions that provide URLs (where consumers can download content-rich information or obtain exclusive discounts); coupons distributed in stores but redeemable only online; reward card mailers redeemable in stores or online; direct mail offers to download an app or try a service for free; and many more.
We can also work with you to help your customers easily transition from digital interaction to its human counterpart! We’ll help you build the branding side of your retail business, executing customer-centric marketing campaigns that attract more local residents and foot traffic.
If your goal is to avoid a retail apocalypse, branding both online and offline is not optional … it’s ESSENTIAL. So is being customer-centric through the use of winning street signs, window decals, coupons that drive in-store traffic, sales signs, door signs, direct mail aimed at local community members (encouraging them to redeem offers or gifts), special store events, and more.
Never underestimate the power of PERSONALIZED marketing. It’s massive, and it works. Because the internet has become so vast and impersonal, offline marketing can be the secret weapon that directly connects you with your audience.
DDP will help you nurture your REAL relationships with REAL customers. We’ll assist you in extending your store’s presence far beyond the purchasing experience.
Retailers can’t expect to succeed if their philosophy is “business as usual.” Pick up the phone and give us a call. Let’s chat about your next strategic growth move. Your retail brand deserves more, and failure doesn’t have to be an option.
Give DDP a call at 201-659-9600 or email us at info@ddpcsps.com. Our teams are here to help your business stay relevant!
Common Industry Products
Annual Reports, Policy Information, Corporate Communication Announcement Cards, Company Directories, Templates & Forms, Holiday Cards, Milestone Anniversary Announcement Cards.
Corporate Identity Products
Business Cards, Branded Stationery, Branded Envelopes, Branded Pocket Folders, Branded Writing Pads, Branded Hardcover Journal Notebooks, Branded Post-its, Branded Promotional Products, Office Signage.
Marketing Communications
Sales Signage, Rewards Cards, Loyalty Program Collaterals, Coupons, Custom Branded Stickers & Labels, Custom Branded Tissue Paper, Branded Shopping Bags, Shelf Talkers, Product Sell Sheets, Promotional Flyers with Barcode Scans, Price Tags with Barcode Scans, EDDM Postcards, EDDM Letters, EDDM Thank You Cards, Product Catalogs, Newsletters, Product Case Studies/Customer Testimonial Pieces, Customer Experience Survey Cards, Tabletop Signs, POP Displays, Custom Displays, Product Case Study Backlit Signage, Posters, Signs, Ceiling Banners, Floor Banners, Retractable Banners, Flag Banners, Marketing Campaign Collaterals, Custom Promotional Calendars, Automobile Wraps, Window Displays, Window Decals, Stickers & Labels, Direct Mail Services: Targeting Local Customers & Prospective Customers, Digital-to-Print Marketing Services, Influencer Marketing Services, Subscription Box Printing, Subscription Box Collaterals.
Event-Related Products
Event Programs, Save-the-Date Cards, Invitations, Tickets, Name Badges, Presentation Materials, Presentation Folders, Flyers, Handouts, Event Signage, Banners, Directional Signage, Podium Signage, Custom Branded Tablecloths, Custom Branded Table Runners, Branded Marketing & Promotional Products, Event Displays, Step & Repeats, Backlit Displays.
HR Materials
Orientation Packages, Employee Handbooks, Code of Conduct Handbooks, Recruitment Brochures, Information Intake Forms, Print Advertisements, Banners.
Large-Format Printing
Custom Signage, Billboard Advertisements, Print Advertisements, Posters, Banners.
Copying & Bindery Services
Use DDP’s reprographic copying and bindery solutions for all your documents and business needs.
Looking to use our direct mailing services for your upcoming retail marketing or communication efforts? Please visit our Direct Mail Services page.
What DDP Can Do For You?
At DDP, we value our clients and are excited to develop new, long-lasting relationships. If you are interested in learning more about our services and how we can maximize your marketing campaigns and communication efforts, please contact us to receive a free spending assessment, savings proposal, and quote on your next project!
Common Industry Products
Annual Reports, Policy Information, Corporate Communication Announcement Cards, Company Directories, Templates & Forms, Holiday Cards, Milestone Anniversary Announcement Cards.
Corporate Identity Products
Business Cards, Branded Stationery, Branded Envelopes, Branded Pocket Folders, Branded Writing Pads, Branded Hardcover Journal Notebooks, Branded Post-its, Branded Promotional Products, Office Signage.
Marketing Communications
Sales Signage, Rewards Cards, Loyalty Program Collaterals, Coupons, Custom Branded Stickers & Labels, Custom Branded Tissue Paper, Branded Shopping Bags, Shelf Talkers, Product Sell Sheets, Promotional Flyers with Barcode Scans, Price Tags with Barcode Scans, EDDM Postcards, EDDM Letters, EDDM Thank You Cards, Product Catalogs, Newsletters, Product Case Studies/Customer Testimonial Pieces, Customer Experience Survey Cards, Tabletop Signs, POP Displays, Custom Displays, Product Case Study Backlit Signage, Posters, Signs, Ceiling Banners, Floor Banners, Retractable Banners, Flag Banners, Marketing Campaign Collaterals, Custom Promotional Calendars, Automobile Wraps, Window Displays, Window Decals, Stickers & Labels, Direct Mail Services: Targeting Local Customers & Prospective Customers, Digital-to-Print Marketing Services, Influencer Marketing Services, Subscription Box Printing, Subscription Box Collaterals.
Event-Related Products
Event Programs, Save-the-Date Cards, Invitations, Tickets, Name Badges, Presentation Materials, Presentation Folders, Flyers, Handouts, Event Signage, Banners, Directional Signage, Podium Signage, Custom Branded Tablecloths, Custom Branded Table Runners, Branded Marketing & Promotional Products, Event Displays, Step & Repeats, Backlit Displays.
HR Materials
Orientation Packages, Employee Handbooks, Code of Conduct Handbooks, Recruitment Brochures, Information Intake Forms, Print Advertisements, Banners.
Large-Format Printing
Custom Signage, Billboard Advertisements, Print Advertisements, Posters, Banners.
Copying & Bindery Services
Use DDP’s reprographic copying and bindery solutions for all your documents and business needs.
Looking to use our direct mailing services for your upcoming retail marketing or communication efforts? Please visit our Direct Mail Services page.
Other Industries
What DDP Can Do For You?
At DDP, we value our clients and are excited to develop new, long-lasting relationships. If you are interested in learning more about our services and how we can maximize your marketing campaigns and communication efforts, please contact us to receive a free spending assessment, savings proposal, and quote on your next project!
